Relative effectiveness of open innovation strategies in single and complex SME innovators

This study examines the impact of inbound and coupled open innovation (OI) strategies in single complex innovators, whereby former concerns firms that engage either product or process innovation, while latter encompasses simultaneously innovations. Moreover, relative performance effects OI innovators are largely unexplored. Data derived from German survey. It focuses on small medium-sized enterprises (SMEs) manufacturing sectors. Logit regression is used to measure breadth depth strategy innovators. Empirical findings suggest among search more effective stimulating than Besides also benefit With respect other dimension OI, has no differentiating effect cooperation whether process.